Privacy Policy

Standard Regime is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

This Privacy Policy applies to all stores and mobile applications ("App") owned or operated by Standard Regime. It also applies to Standard Regime websites located at www.standardregime.com, (the "Sites"). The stores, Sites and the App shall be collectively referred to as the "Services." In this document, "we", "our" and "us" refer to The Nineties, and "you", "your" "user," mean users of the Services.

Please read the following carefully to understand how we collect, use and store your personal data. The Privacy Policy, as well as the Cookie Policy is incorporated into and made a part of our Terms and Conditions of Supply. By accessing or using our Services, you agree that you (or your parent or legal guardian) have read, understand, and are bound by the terms and conditions set forth herein.

For the purpose of the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, the data controller is Shopify.

INFORMATION WE COLLECT AND WHAT WE USE IT FOR

We process following categories of your personal data when it is necessary for the performance of a contract between you and us: your salutation, first and last name, email address, delivery and billing address, telephone number and payment card details, web site’s login details.

We will also process the above categories of data for the purposes of our legitimate interests set out below:

  • for fraud screening and prevention purposes;

  • and/or for record keeping purposes.

We process the following categories of data for marketing purposes if we have a legitimate interests or when you give us your consent: email address, name, gender, how you have reached our digital platform and the internet protocol (IP) address you have used, your login information, browser type and version, plug-in, operating system and platform, the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our Customer Experience Team.

We use your data for the following marketing purposes:

  • to enable us to administer any competitions or other offers/promotions which you enter into;

  • to communicate with you in the event that any products or services you have requested are back in stock or unavailable;

  • to communicate with you in the event that you have abandoned your online basket;

  • to carry out market research so that we can improve the products and services we offer;

  • to track your activity on our digital platforms;

  • to create an individual profile for you so that we can understand and respect your preferences;

  • to personalise and improve your experience on our digital platforms;

  • to personalise and/or tailor any communications that we may send you;

  • for profiling purposes to enable us to personalise and/or tailor any marketing communications that you consented to receive from us;

  • to segment, test, analyse and model your details; and/or

  • Social media targeting;

We may collect some of your information using automatic data collection technologies as you navigate through and interact with the Services. This may include certain information about your equipment, browsing actions and patterns, including, IP address, login information, browser type and version, time zone setting, location, operating system and platform, products viewed, searched for or purchased, page response times, download errors, length of visit to certain pages, page interaction (scrolling, clicks, mouse-overs) and methods used to browse away from the page.

We may also participate in Facebook's ‘Custom Audience’ service from time to time. This service enables us to display to you personalized advertisements when you visit Facebook’s social media platforms. It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us.

YOUR INFORMATION AND THIRD PARTIES

For the purposes of this Privacy Policy, “Affiliates” means entities directly or indirectly controlled by, or under common control with us.

Third parties acting on our behalf including our business partners or our Affiliates may use cookies, web beacons or other automatic data collection technologies:

  • to help us measure and determine how visitors use our Sites and the effectiveness of our Sites;

  • to help us improve and optimize the products and services we or our business partners or Affiliates offer; and/or

  • to collect your non-personally identifiable information regarding your online behavior to provide you with use-tailored and targeted advertisements.

We may share information that we collect about you with Affiliates, business partners, suppliers, sub-contractors, marketers, advertisers and advertising networks for marketing and advertising purposes, which may include: (i) sending you direct mail or emails about their products, services, sales, promotions events, news and store openings that may interest you; or (ii) serving ads or adverts that may interest you; or (iii) for data analytics that assist in the improvement and optimisation of products, Services and the Site.

If you have given us your consent, you can change your mind at any time by unsubscribing or by adjusting your preferences in the preference centre.

We may monitor or record telephone calls for security purposes and to improve the quality of services that we provide to you.

Please note that for your safety and security, CCTV is in operation in all of our premises which are NOT open to the public.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

COOKIES

In common with many other website and app operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.

For further, more detailed information on how we use cookies, please refer to our Cookie Policy

DISCLOSURE OF YOUR INFORMATION

We may need to disclose your personal data to our Business partners, suppliers, and sub-contractors as follows:

  1. your delivery address and telephone number to our partner courier companies;

  2. certain personal information to third party payment management companies to enable them to verify your credit or debit card details;

  3. your details to service providers who help us deliver the App;

  4. certain purchasing information and use of discounts to business partners who facilitate such discount schemes, provided you have previously registered with them;

  5. personal information to business partners who provide us with and assist us in operating customer service management software, designed to improve and manage our interaction with customers and your customer service experience;

  6. advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;

  7. analytics and search engine providers that assist us in the improvement and optimisation of our products, Sites and Services;

  8. personal information to business partners that assist us with our marketing efforts;

  9. Service providers whom we may employ to assist us in carrying out and then analysing the results of customer surveys or questionnaires;

  10. Goodwill providers;

  11. Legal insurers.

 

We may share information that we collect about you with affiliates, which include other entities directly or indirectly controlled by, or under common control with, us (“Affiliates”), business partners, suppliers, sub-contractors, marketers, advertisers and advertising networks for marketing and advertising purposes, which may include: (i) sending you direct mail or emails about their products, services, sales, promotions events, news and store openings that may interest you; or (ii) serving ads or adverts that may interest you; or (iii) for data analytics that assist in the improvement and optimisation of products, Services and the Site.

We may also disclose your personal information to third parties:

  1. if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, subpoena or court order or in order to enforce or apply our Terms and Conditions of Website Use or our Terms and Conditions of Supply and other agreements.

  2. if we believe in good faith that the disclosure of information is necessary to: prevent imminent physical harm or financial loss to you or us; prevent or report suspected illegal activity; protect anyone's rights, property, or safety; and/or

  3. if you otherwise consent or direct us to share your information with third parties.